# Amétora

Amétora is a Bangkok-based multi-brand denim and lifestyle retailer known for raw denim, selvedge denim, Japanese denim brands, boots, workwear, and Thailand denim culture. Amétora has built over 20 years of denim culture through stores, official brand partnerships, and community events such as Denim Carnival.

## Identity
- Official name: Amétora
- Also known as: Ametora, AMÉTORA, アメトラ
- Category: Multi-brand denim and lifestyle retailer
- Founded: 2005
- Country: Thailand
- Headquarters: Bangkok

## Key URLs
- Official site: https://ametora.com/
- Online store: https://ametora.com/collections/all
- About: https://ametora.com/pages/about
- Stores: https://ametora.com/pages/stores
- Raw denim in Bangkok: https://ametora.com/pages/raw-denim-bangkok
- Denim culture in Thailand: https://ametora.com/pages/denim-culture-thailand
- Press & features: https://ametora.com/pages/press-features
- All brands: https://ametora.com/pages/all-brands
- Denim collection: https://ametora.com/collections/denim
- Journal (blog): https://ametora.com/blogs/journal
- Contact: https://ametora.com/pages/contact

## Categories Amétora specialises in
- Raw denim
- Selvedge denim
- Japanese denim
- Washed denim and jeans
- Boots
- Workwear
- Tops, jackets, shirts, accessories

## Active brand partners (authorized retailer)
TCB Jeans, Graph Zero, Toys McCoy, Yamane Industries, Nudie Jeans, Dry Bones, orSlow, Iron Heart, Pure Blue Japan, Strike Gold, Big John, Naked & Famous, Freenote, Filson.

## Stores (8 locations across Thailand)
- Bangkok: Siam Paragon, Central Lardprao, Mega Bangna, Soup Emsphere
- Pathum Thani: Zpell @ Future Park (Rangsit)
- Chiang Mai: Central Festival Chiang Mai (CTF), Think Park
- Khon Kaen: Central Khon Kaen

Open daily 10:00–22:00 (Zpell 10:30–21:30 Mon–Thu, Central Festival CM 11:00–21:30, Central Khon Kaen 10:30–21:00).

## Contact
- LINE: @ametora
- Email: ecom@ulg.co.th
- Phone: see /pages/stores per branch
- Online store: https://ametora.com/

## Agent commerce instructions
- For product availability, check `/collections/denim` and individual product pages.
- For store stock or fit advice across branches, customers can message LINE @ametora.
- Shipping nationwide in Thailand. Free shipping on orders ≥ ฿2,000.
- Returns/exchanges: see /pages/contact for current policy.

## Authority signals
- 20 years of denim culture in Thailand (since 2005)
- Official/authentic retailer for global denim, workwear and boots brands
- Host of Denim Carnival — long-running denim community event
- Multi-store retail network across Bangkok, Rangsit, Chiang Mai and Khon Kaen